If you are a skilled electrician or an electrical contractor, chances are that the past few years were quite frustrating, with very few new projects to bid on, and ever-increasing competition, it’s not hard to see why.
Like any other professional tradesman, you would love to see your phone constantly ringing with inquiries, and your diary filled with high-value orders, so that you can spend all your time and effort on providing an excellent service to your customers, instead of focusing on acquiring more clients or business.
Over the past few years, many new platforms and marketplaces along with the growing internet connectivity across the world have changed the landscape for blue-collar workers, and in today’s tough market conditions, differentiating yourself and reaching out to potential customers is the only way to get ahead. Service companies today are in need of a comprehensive marketing plan with methods that will highlight your company’s management skills or your skills as an electrician in general. You also need to tell your prospects of past electrical work completed, your credentials, and most of all, the type of electric services you handle.
Marketing For Electricians – Electrical Contractor Marketing On “Steroids”
Setup Your Website
The first task in all digital marketing endeavours is to setup a ‘Professional Website’, which is fairly simple with plenty of tools and services available, and you should have a website up and running within $15 to $20.
Your website should basically mention all the different types of services you provide, just mentioning ‘All Electrical & Related Services’ is of no use, what truly attracts a potential customer is including all the different electrical problems and solutions you can think off, such as ‘Emergency Safety Inspection’ ‘Child Proof Outlets’, etc.
The key here is to stand out, over the next few years, almost every blue-collar freelancer will have his or her own digital presence, so by mentioning your services and skills in-detail, along with your portfolio and experience with the same, you are gaining the customer’s trust, which not only leads to higher conversions, but can also justify higher rates.
Classifieds & Local Listings
Classified listings and business directories have been the best source of leads for a more than a few decades, and they’ll probably continue to dominate local economies for the next few decades at least. When it comes to targeted leads with ‘Buyer Intent’ sites like Craigslist, Yelp or JustDial are indispensable for local business owners.
Most of these sites have a ‘Free Listing’ option, which you can use to get a better understanding of how they work. You can get plenty of leads even with a free listing, depending on how well you create and optimize your listings, and once you decide to scale up, you can opt for the various ‘Premium Listing’ options.
In most major cities you are likely to be up against heavy competition from other contractors or electricians, which makes this an expensive method to maintain over a long period, so your goal must be to get reviews and testimonials, so that you start ranking on these sites organically overtime.
In today’s highly competitive blue-collar work environment, your business thrives or dies based on the reputation you build among your customers. When you list your business in large classified sites, you are up against 100s of other services which provide the same standardized service at nearly the same cost as you, so the only thing that can help you stand out is the reputation you’ve earned over the years.
Reputation management is crucial for surviving in this business as just 1 negative review can ruin all that you’ve worked for, so the first thing you should do is ensure that you resolve all conflicts with customer’s mutually without it ever moving online, and if a customer is unsatisfied with the service you provided, it’s better to bear a loss on that service than lose business worth 10 times that.
Apart from these, most service providers also solicit reviews from their customers in return for excellent service or cashbacks and discounts on their total fee, but this again depends on the terms and conditions of the sites and marketplaces you get the reviews on, some of them don’t allow open solicitation.
Electrician Advertising – Consistent Leads & Customers
For an electrician or any other tradesman, there is no better feeling than seeing the order book full with high-value orders, this allows any professional to focus entirely on planning and providing their services during work and maintain a proper work-life balance, which is nearly impossible when you’re worried about finding that next gig or paying client.
Dealing with the setup and upkeep of your digital marketing assets is a headache on its own, and they all come with a learning curve, which can prove to be a disruption until a professional gets used to them. Which is why, there are many services catering towards blue-collar workers, which provide a complete ‘Done For You’ service.
These services deal only with the metrics that matter to you, customers! Most of them have customized onboarding processes in place which takes all relevant details into account, you might have to pay a fixed monthly fee or a fee per lead, and once that’s done you’ll start seeing the phone ringing and orders piling up – It’s That Simple.
CityLeadsPro is one such service that can take care of all your digital marketing needs, we offer a simple sign-up process, after which you just sit-back and deal with customers.