Live lead transfers for professionals and service related industries such as real estate, insurance and mortgage, generating leads is often the greatest obstacle for getting sales closed. Not only is developing effective marketing strategies challenging, cold calling leads is very time-consuming. Even though most marketers realize that cold calling is one of the most effective ways to develop high quality leads, so their leads-to-prospect ratio is very low.
For those reasons, live transfer call leads have caught the attention of beginner and expert marketers alike. Purchasing these is the equivalent of purchasing a list of leads and outsourcing the telemarketing task. In the end, what the marketer is looking for is a warm prospect on the phone, one who is pre-qualified and interested.
While that sounds like a reasonable demand, getting these warm prospects on the phone is more difficult than just picking up the phone and making phone calls for an hour or two. The truth is 80% of all crow calls are answered by a voicemail, which means the vast majority of the leads results in no contact with a live person. Even when a message is left on the voicemail, 90% of those messages are left on return. In fact, only an average of 4.8% of voicemails derive a call back.
That means that out of 100 phone calls, only four or five contacts will be made. And out of those four or five, only one or two, perhaps even none of those leads will develop into qualified and interested prospects. The only way to increase those numbers is to either purchase additional lists, repetitively call the leads on the list you already have or purchase live lead transfers.
Attracts Leads From Multiple Online Sources
About 81% of all consumers conduct an online search before they make a purchase decision. There are online search is not limited to Google, in fact, they use social media, emails, forums and even complete contact forms to receive newsletters in order to gather as much information as possible. That means that not only are the consumers actively searching, it also means you need to cast a wide marketing that in order to meet them halfway.
Life the transfers come from interested consumers who have come across one of the many marketing campaigns established by the company, usually through automated marketing technologies. The company’s place a multitude of content and marketing materials online in various places in order to reach out to potential customers regardless of where they may be seeking the information.
By positioning their content and hundreds, perhaps even thousands of different webpages on the Internet, sales prospects are very likely to come across these materials at least once in their search. And by doing so, when they may contact with the company you know that on the other end of the phone is a engaged, curious and highly interested prospects. That means you do not have to conduct your own marketing or advertising, no need to create hundreds of back links, or flood social media with infographics. Live lead transfers can take the place of all your advertising needs by bringing the customers directly to you when they are most ready to make a purchase decision.
Establishes Accommodating Timeliness
One of the struggles with cold calling is that many of the contacts you make will be with leads that are not ready to make a purchase. In addition, catching these potential customers at the right time can also be a struggle. As a telemarketer, you have to accommodates the timeliness that works for the clients, not for you. That is why live leads transfer are invaluable. The consumer is being catered to and accommodated in regards to the time because they have expressed interest, and they are currently on the phone awaiting more information. No more money voicemails or being told to call back in a few months. No more infringing upon the consumers personal time and bothering them. With live transferred calls, the fact that they are on the phone and ready to talk with you means that now is the right time.
Connects marketers with warm prospects
Any marketer will tell you that a warm lead is superior to a cold lead, but they will also tell you how difficult it can be to get those. Even more, in order to connect with them, marketers have to spend hours on the phone making cold calls in order to locate the warm lead. In business, time is money, and the more time spent searching, the more money has been wasted. With transferred live leads, marketers can focus on operating their business and creating additional marketing campaigns and instead of spending time prospecting. When the warm prospect has been discovered, the marketer is put in contact with them immediately. Being able to multitask, focus on income producing activities, and still be connected with warm prospects gives the power to a single marketer to have the force of a powerful marketing team.
Increases companies sales ratios.
One of the factors that decreases sales ratios is the abundance of unqualified leads that somehow make their way to the sales department. They ball down your closers because they are either not prepared to make a purchase or require more education before they could consider making a purchase. In either case, these prospects take away from the percentage of sales when compared to leads. Imagine having to only speak with prospects who are ready to make a sale. That is exactly what you get with live leads transfers. And with more qualified leads to communicate with, the end result is high sales ratios because more of your prospects are ready to buy.
Positions Marketers In Front Of Prequalified Prospects First
When a consumer has a problem, many times they were search for solutions. They by inquire with questions, but in many cases they are prepared to make a purchase with which ever company provides the best solution first. As long as your product or service is equipped and designed to address consumer needs, the only obstacle you have to overcome is being positioned in front of the consumer first. With live leads transfer, the warm leads are transferred directly to you after being prequalified, which makes you the first person they speak with about their problem. All you have to do, is provide the solution and display how your service or product fits their needs. By being the first to make the presentation, you tremendously increase your chances of gaining that consumer as your client. Being first matters a lot, and in this case, live transfer leads allow you to be first every time there is a need for what you offer.
Provides A 100% Lead Delivery Rate
With transferred live leads, you never have to worry about speaking to a voicemail or playing phone tag with a prospect. The only time the call is transferred to you is after the lead has been prequalified and has expressed interest in speaking directly with you. Leads are delivered 100% of the time. Every time your phone rings you will be talking to a high quality lead. Never are you charge for this connected calls or voicemails you only pay for the leads that are delivered to you on the phone.
Live leads are a game changer for marketers. For many years, we bought less and make all calls, but with the emergence of these live leads transfer, marketers are gravitating towards them like moths to a flame. Marketers appreciate the value of having warm leads delivered to their phone without the need to invest in an aggressive marketing campaign or hire a team of telemarketers.
Now, marketers only need to wait for their phone to ring to speak with prospects. Even better, because of the 100% lead transfer rate and the prequalification of the leads, marketers experience a higher rate of return on their investments while enjoying higher than average sales ratios. Simply put, live leads transfer allows marketers to invest less time and money but see greater returns and increase profits than with any other form of marketing available.