Are you Making These Social Media Lead Generation Mistakes?
For better or worse, social media is here to stay. It is not going anywhere and is only going to change how people connect and interact with each other on a daily basis. In the middle of this social media revolution, companies have been able to reach out to their target customers with ease. However, in the increasingly competitive business market, it is becoming difficult for companies to stand out in the crowd.
Therefore, startups and well-established companies are relying more and more on social media channels to generate potential leads and earn revenue. Companies are also trying their hands on the traditional outbound lead generation activities; however, they are highly expensive techniques as compared to social media lead generation programs. Moreover, these old-school programs are losing ground as people are turning to social media lead generation efforts.
However, if you have been using the social media platform to generate leads, but are unsuccessful you may be making one of these mistakes. Read on to know more about common social media lead generation campaign mistakes that may be affecting your efforts.
You are unaware of your targeted audience
Before starting a campaign, make sure to create an audience profile. What is the level of audience you are trying to attract? Are you targeting middle-aged executives or young people? Will they be interested in your services? Are your potential customers really active on social media? Do you know which social media platform are they really active on? Should you target them on Linkedin, Facebook or Instagram? It is important to know the answers before you start your social media lead generation game.
The first step to create a social media strategy is to know your audience and the channel they are actively involved with. The internet world is full of people who are looking forward to availing a large number of services while staying in the comfort of their home. However, if you are not sure about your target audience, you will end up posting content without any benefit in the end.
Therefore, when starting a campaign, you need to be sure that your content echoes the interest of your desired market. Knowing your audience will make it easy for you to develop relevant, interesting, exciting and high-quality content for the targeted audience.
You are unable to carry a conversation
Now that you have got an insight into your audience, the next step is to determine is what they are seeking. For this, you need to start a conversation and carry it forward. You can easily start a conversation by regularly publishing content on different social media websites and asking your customers to engage with your business.
However, while tech marketers choose to upload high-quality engaging content, they leave it midair, thinking that customers will engage with the business themselves. However, this is yet another social media lead generation mistake that marketers make. No matter how informative, interesting, engaging and creative your social media posts may be, if you don’t engage your online audience in conversations, they won’t engage with your business.
So here, one of the most effective and widely used ways to start a conversation is to accompany your posts with a question. When posting the content, make sure you ask your customers something relevant to the topic yet something personal. For instance, if you are posting something about makeup, you can ask them about their favorite makeup products. Posts that target your audience and their interests are generally much easier to relate with.
Along with giving your business a chance to increase its online presence, social media also helps to boost the shareability of the content. Moreover, these platforms make it easy to access a large number of information about your potential customers which would otherwise be inaccessible. Generating targeted content will help you target your potential customers with ease.
You don’t stay updated with your surrounding
Does your business have a large number of followers on different social media handles? If so, that doesn’t mean you need to consider each buyer. Here you must understand that not all social media followers are interested in buying your products, services or anything in particular from your company. They may be interested in the tweets, or they may be interested in your social media posts. Just because your followers commented, followed, shared or liked your posts does not mean they are ready to purchase your services.
While social media channels help generate targeted leads, marketers need to understand the journey of online visitors. Many startups make the mistake of selling their services and products on social media platforms. If you are a startup too, don’t make the same mistake.
While you should offer high-quality content on social media channels, you should use the platform to educate the audience and build business credibility. You must use it to generate curiosity before diverting the traffic to your business website.
You don’t have a well planned social media strategy
You may get lucky when one of your posts go viral, but remember that online content often goes viral for the wrong reasons. Another popular mistake marketers generally make is not having a well planned online strategy that will help define the marketing efforts. Every company that is serious about generating lead from its social media channels should have an editorial calendar that will help them maintain consistency. The calendar will not only guide the marketers on when to post, what to post and which social media channel to use, rather it will also make sure that the published content get maximum exposure.
You cannot post any and every content whenever you feel like. Each social media posts, images, and content should be tailor fit for the channel, professionally designed and backed up by facts. You need to allot a specific day and time to post the social media content to avoid it from becoming unpredictable and unreliable.
When it comes to generating leads with social media channels, it is important to reach out your targeted audience to generate potential leads that can successfully be converted into conversions.