Right now, with the advancement of technology, the lead generation business is booming. At its core, a lead generation business is responsible for generating potential leads for a venture. This venture can be anything from a well-established company to a startup.
How do lead generation businesses earn money?
While lead generation businesses greatly vary from one another, they all work on a similar model. As a business, you will earn money for every lead you generate for the client’s company. What’ important to note here is that your business is not doing any sale, the generated lead has brought nothing to your business, rather it has just provided some information or has called the client’s company.
Companies have laid norms to qualify someone as a lead. While some companies qualify a person as a lead only if he has filled out two forms, others choose to call someone a lead if he has picked their phone and had a minimum of 30-second conversation.
While the programs differ, the basic remains the same. For every qualified lead that you help a business with, the company will give you a finder’s fee for the lead.
The advantages of Lead Generation Business Model
The lead generation business can be lucrative to many, however, if you are using organic traffic found from Amazon affiliates sites and AdSense, it can be a passive task.
One of the best things about this business model is that unlike other affiliate websites, you don’t need to follow an affiliate model if you don’t wish to follow it. It is easy to set up a deal with local business owners in and around your city.
There is a majority of business owners who can easily pay you money to keep the inflow of targeted leads to their business. In certain cases, they may even pay you based on per-lead model.
If you are planning to go the affiliate route, there are few affiliate programs that will help you find pay per lead offers. These are:
- Campus Explorer
- Ring Partner
While Campus Explorer and QuinStreet work on the same format and qualify their leads by having them fill out forms, Ring Partner is different as it works on pay-per-call.
These three websites have plenty of different offers that can help lead generation businesses to decide whether they want to go the affiliate route or want to go over the direct route and find business owners who are ready to pay them per lead.
If in the near future, you choose to sell your lead generating a model website; it is easier to migrate the affiliate model. However, opting for the traditional way to find business owners who are ready to pay per lead will always help you achieve high payouts.
- Helps you Focus on Geolocal Keywords
Geolocal keywords include the keyword along with the city or state you want to target. These keywords are easier to rank as compared to other keywords because there is less competition for them.
- You Can Use Spun Content
Google doesn’t allow duplicate content on web pages and may penalize the website. However, this is not the scenario when your website is targeting a local niche. This is a loophole in the system; however, it has been around for some time. You can successfully spin the content and use it. Spinning the article gives you a chance to turn one article into thousands of article with unique content.
In client-based businesses, sometimes the client may choose not to pay for your services. Let’s take an example of SEO. After availing the SEO services, your client may refuse to make the payment. While here you cannot do anything, if you apply this scenario to lead generation businesses, you have some power. If after availing the services, the customer chooses not to pay for the leads, you can switch the website to their competitors and provide them with the leads.
Disadvantages of Lead Generation Business Model
Well, as with everything else, the lead generation business model also comes with its own downsides.
It is extremely important for lead generation business to target potential customers. If you are targeting a certain city and offering traffic that is looking for services in some other area, there are high chances that the leads won’t convert. Therefore, it is extremely important to target local keywords they can be broken up into hyperlocal keywords targeting suburbs. While the traffic may be low but the conversion rate will be high.
On the other hand, if you choose to go direct, ditching the affiliate route, there are high chances that the clients may end up not paying for the services. While it may be annoying, it could have a negative effect on your earnings as sometimes; it may be difficult to find someone who will be paying for the leads generated for a specific business niche and a targeted area.
What Do The Buyers Need to Stay Informed About?
A buyer needs to understand that the traffic coming to his business website needs to be targeted to readily convert the leads. If the leads are not location specified, then the traffic will become worthless.
What the Seller Needs to Know?
One advantage sellers often have with selling lead generation website is that they are unique websites. If you are someone who is looking forward to increasing your income, this is one of the best ways to do it. The uniqueness of websites makes lead generation websites very appealing to the potential customers.
Now that you have a good understanding of the lead generation business model, you can go ahead and start a lead generation business. You can get your hands on the right leads which are interested in your client’s products and services. You should begin by establishing a roadmap on how you are going to capture leads and provide best services to your customers. However, remember to include all the possible challenges in the business model to avoid disappointments in the future.