Build a High-Performance Lead Generating Website for Your Business
As an entrepreneur, you always look forward to different ways to capture the targeted customer. You will start by designing your business website, waiting for your potential customers to visit you. But how about designing a website that will help you generate leads?
Producing leads that will readily convert into conversions is the only way to increase your business ROI. Thus, designing a landing page for your website to generate leads need not be a time-consuming task. You need to follow lead generation strategies while designing the page to give your business lead generation boosters. Not only will it make it easy to generate leads but it will also increase your business credibility and authority.
Here are few ways to design a lead generating website for your business.
Include a Contact Number
You may feel that it is unnecessary to put out your contact number on the website, but you are mistaken. Adding a contact number on the landing page will help build your business credibility and increase your customer’s trust. Even if they are not interested in your services, a phone number implies that you are a genuine company.
Lead Generation Form Placement
Having easy access to the lead generation form is vital as it increases the number of viable leads through the website. Also make sure to avoid asking unnecessary information as the less information you ask, more likely people will give out their personal information.
Form Scraping Tool
After you have created and embedded the lead generation form, how are you going to keep a track of the submissions? Here you will need a tool that will automatically capture the submission on your website and save them in your contact database. By having all the information in one place, you can easily follow up the potential leads.
Let Powerful Words Describe Your Business
When writing a copy of your web content, make sure to include powerful action words as they are strong compellers and make the customer take an action. Use words such as feel, get, have instead of imagine feeling, imagine having etc. Action-oriented words place the customer in a pivotal role where they believe that they are receiving benefits instead of imagining them.
Testimonials and Photos Increase Credibility
People want to deal with people, not machines. Therefore, having photos of your team and client’s testimonials on your website can increase your business credibility. Moreover, testimonials are also considered as a powerful marketing tool as they have an amazing impact on potential customers and offer support to what you are subject.
Speak to Your Customers
In today’s digital age, it is important to interact with your customers to bridge the gap. This is when online videos can help you to interact with your consumers and increase the conversion rate. This is particularly true for e-commerce websites. Users who are able to view a product video are more likely to convert than a user who has simply watched an advertisement for the product.
Call to Action on Every Page
Your website needs to guide the visitors toward the action you want them to take. Think about how you can place the call-to-action button? How can you use the whitespace, what fonts should be used and how to communicate your message clearly to the visitors? Moreover, make sure the home page and the landing page is designed intuitively, brilliantly and with lead generation in mind.
Trust Seals can Increase Conversions
Major trust seal providers generally claim that incorporating a trust seal on your business website will help you increase the conversions. However, rather than picking up one just for visual security benefits, you must choose one that offers a guarantee to the customer.
Avoid Low-Quality Site Templates
When it comes to your business, you need to be unique. Don’t pick up low-quality website templates that may have been used by hundreds of other websites. Invest in the best website you can afford and make sure to have a conversation with the designer.
Instead of putting up unnecessary information on the home page, be on point yet get it well-designed. Having an easy to navigate and well-designed website will increase your potential customer’s trust when they shop for your services.
Use the White Space Wisely
Negative space or the white space is one of those little things that can have a huge impact on your website design. Instead of filling up every empty area on the web page, give some breathing room to the content, CTA buttons, and photographs on the website. It is not necessary to clutter up your website, rather, having a well-designed website will help in increasing conversion rates.
What is the End Goal?
When it comes to generating leads for your business, you need to keep the end goal in mind before starting. What exactly do you want for your business? What does the term lead imply to you? Having an answer to these questions will make your analytics and testing goals clearer.
Knowing your end goal and working on it will determine what actions you want the users to take as they pass through the sales funnel. Do you want them to request a callback? Want them to sign up for a newsletter? Want them to fill in the form? What does a lead actually mean to you? Having a clear picture of starting a goal and end goal will make it easier to adjust your conversion goals.
Finally, Test Your Website
None of the above-listed tips can benefit your website unless you test them. Test your website and see what works for you. You may have designed the best website but unless you test it, you won’t be able to generate quality leads.
A lead generation web page also makes it easy to test the vital design changes before they are applied to the website. You can also perform A/B testing to see whether your efforts have paid off or not.
Every website is unique and has a unique set of potential customers don’t assume that something which has worked for your competitor will also work for you. Test your website, talk to the designer and make sure to come up with an interesting yet beautifully designed web page.
