For all businesses, key to success is to generate targeted leads.
Online leads are valuable for a business because they are a group of people who are actually interested in your services and business. Whether they convert into potential sales, give out their emails, download an e-book, fill out a form or complete an online survey, they are showing interest in your brand.
However, it is not easy to generate leads. While some marketers find it difficult to generate enough local and global leads to pay for their expenses, others get leads but fail to convert them. Some don’t know where the leads are coming from.
These are some of the most common mistakes which marketers have to face with lead generation. Want to know other commonly made lead generation mistakes and how to fix them? If so, keep on reading.
You Don’t Know Your Audience
If you are unaware of your targeted audience, there are high chances that you will be unable to get the right message across. In turn, you will be unable to grab the attention of targeted audience. Moreover, it will be difficult to compel them to take the next step. This, in turn, will be a complete waste of your marketing effort.
Therefore, begin by researching your audience before targeting them. Identify their problems, curiosity, and interests along with their locations. Then try to engage them in your services.
You are Buying Leads
If your business is unable to generate leads, you may be tempted to buy an email list in order to generate potential leads. However, buying leads can cause you more harm than good in the long term.
Buying potential leads is never a good idea because not will it harm your IP reputation, there are high chances that people may have not even heard about your company and thus mark you as spam.
So instead of buying leads, make your potential leads opt-in for your emails. Focus on creating offers that are valuable for your potential customs in one way or the other. Growing an opt-in email list will take time; however, it will be worth the wait.
Not Using a Dedicated Landing Page
When you want to capture a lead, designing dedicate landing page is extremely important to make your marketing effects a success. A landing page is a page which is specifically designed to get the online visitors to complete a task which you want them to do.
Therefore, before planning your marketing strategy, make sure you have a well-designed landing page for every campaign which you plan to run. If you plan to run Google Ads or Facebook Ads, make sure to link one with each of them too.
A landing page simplifies the conversion process. So instead of linking your website with a campaign, make sure to design a dedicated landing page.
Ignoring the Blog
Do you know that your business blog is responsible for generating a significant amount of potential leads? Some marketers aren’t aware of the benefits of blogging. They are either not blogging at all or they are not putting CTAs on the blog. However, ignoring your business blog is one of the biggest mistakes you are committing, as business blogging can help you convert traffic into leads.
It is quite simple to generate leads from a well-written blog post. Start by writing an engaging, interesting yet informative blog and make sure to include a lead generating CTA at the end of the post. These CTAs should lead the customer to the landing page where you can offer them free treats, e-book download, checklists and more.
Not Using Social Media Platforms Strategically
Nowadays, different social media platforms are considered as one of the most effective marketing tools to generate leads and for brand awareness as well. Moreover, it is a low-cost strategy.
If you believe that you are unable to generate leads for your business from social media marketing, you are probably doing something wrong. If your strategy includes posting on different platforms, don’t expect to witness a large number of leads. The do-and-sit-back technique isn’t going to work.
One of the best ways to generate targeted leads from social media is to use previous posts that were able to generate higher leads in the new posts.
Moreover, you can even link your landing page directly with posts and offers that have previously performed well. Linking landing page with a given offer increase the chances of generating leads.
You are Asking for Unnecessary Information
Another common mistake which businesses generally commit is that they are confused on the length of the lead capture form? Either they ask for unnecessary information or they ask for too little information.
If the form is too short, people may happily fill it out but you may not achieve high-quality leads. On the other hand, if the form is too long, people may not be interested in filling it up. However, people who will submit the long form will turn out to be quality leads.
So, what’s the magic number on the form? There is no rule that defines the number of fields your form must have as it depends on your end goal. Do you want quality leads or more leads? Make sure to strike a balance between quality and quantity of the leads you want to generate.
Not Conveying Credibility
When registering for an event, make sure your customers know who you are, what are you offering and what will they achieve in the end. If you are an expert in the industry, make sure your audience knows it. Introduce yourself and your business.
Don’t boast about your knowledge but make sure the customers know what they should know. Never state irrelevant facts on your website, landing page or offers as this will make you come across as an untrustable company.
When it comes to generating leads, make sure you have optimized your landing page and grab knowledge of every tool that will help you maximize your conversions.
Also, avoid these lead generation mistakes to always remain on the path to lead generation success.