A Guide to Lead Generation through Content Marketing
Being an entrepreneur, do you often feel lost when it comes to generating leads for your business? Do you struggle to generate potential leads for your startup? If yes, today we will show you a simple and interesting way to generate business-specific leads with the help of high-quality content.
In today’s business world, you cannot deny the fact that content marketing is one of the most powerful tools to target customers and increase business conversions. According to a research, it was found that content marketing helps generate 3 times the leads as compared to traditional marketing while costing 62% less than other methods of marketing.
So, what are the possible best methods to generate high-quality leads that will convert into potential customers? What kind of content yields the best results? If these questions are doing round in your head along with many other similar questions, here are the best content marketing methods that help in producing quality results.
An E-Book Can Help
According to Statista (https://www.statista.com/statistics/190800/ebook-sales-revenue-forecast-for-the-us-market/), the total revenue generated by the e-book will grow from 2.31 billion in 2011 to 8.69 billion in 2018.
This represents a huge market which is waiting to be tapped. Therefore, creating and releasing an e-book concerning your services, products or general information about your business will help capture potential leads.
You can choose to provide the e-book free of charge as it will increase the likelihood of introducing the leads into the sales funnel. E-books help:
- Educate the potential customers looking for your services
- Capture leads in the sales funnel
- Let a company show what they know on a particular subject
A well-written, informative and interesting eBook offers a real value to the readers. It helps them to get an answer to their query thus urging them to read the material. It also makes it easy for a customer to get their hands on rich resource of information. Most importantly an eBook helps a company to collect user’s email address thus building their database.
Host a Webinar
Entrepreneurs often underestimate the power of webinars. While webinars can help you target your potential customers who are actually interested in your services, their success depends on whether it is offering real value to people or not.
Only when you are able to offer value to people through your content will they share their contact details and other important information. So, if you are going to host a webinar to generate qualified leads for your business, set up a sign-up page to see what people expect from the activity.
The chosen topic must be relevant to your targeted audience and must be presented in a manner that it generates interests. Think of an interesting and engaging title, provide an insight of the webinar and make sure to keep the presentation on the topic.
Speaker is the most important aspect of a webinar as he is the one who is responsible for keeping the audience interested. Someone below average will cause your audience to take a break from the session. Therefore, if you are the speaker, make sure you are an expert on the topic you are going to talk about and have the ability to command people’s attention.
Real Life Events
Another great way to connect with your customers is to host real-life events. Real life industry events help gap the online world and the offline one. They let you interact with your audience and learn more about your potential customers. Real-life events also make a part of content marketing as you need to generate content, improve your speech and follow up on your live event.
Before you start the event, you can give people a glimpse of what’s going to happen at the event, what it is all about and more. Encourage the guests to share their questions and queries. You can even create an event hashtag to promote your event online. Not only will it help to make the event go viral, it will also make it easy for you to measure the mentions and spread of the content.
During a live event, encourage the attendees to use your event hashtag to tweet the event. You can also offer prizes to attendees who upload the event picture on Instagram or Facebook.
After the event concludes, you can upload pictures and videos from the event on Facebook and other social media channels. You can even choose to share the curated content on your business website to target local lead generation. Organizing great live events are an effective lead generation tool. They also give your business a chance to build an image and target the right customers.
White Papers and Guide
While you may think that white papers are old-school, they still work and help businesses generate targeted leads. So, what should your white papers have to effectively help your business generate leads? Let’s explain it in simple terms.
You need to start it with an interesting title that will catch the reader’s attention right away. Further, the content must help the customers understand the subject while being extremely useful to them. Distribute copies of the white paper to your marketing team and include it in your social media campaigns. Make sure to follow up the interested clients with a CTA. You can even send your prospects an email asking whether they want to download another white paper or want to become a part of a future event.
There are plenty of ways to generate leads with the help of a well-planned content marketing strategy. However, you must understand that there is no one-size-fits-all solution to lead generation for your business. Lead generation techniques vary depending on nature and industry your business deals in.
Further, you can choose to experiment with a different content strategy to see what works best for your business. However, just make sure that your strategy focuses on your potential customers without being too intrusive. In the end, the results will speak up for themselves.